The Westport Group, a valued partner agency of Foundation Risk Partners (FRP), recently welcomed Cris Martin to their leadership team as Chief Development Officer. With more than 13 years of experience in product, distribution and operational strategy—most recently serving as Vice President of Developing Markets Strategy & Head of Supplemental Program Operations at Guardian Life—Cris brings a wealth of expertise to the role.
Known for her ability to translate consumer research into tailored product strategies and foster collaboration across functional teams, Cris has consistently driven significant sales growth throughout her career. Read on to explore how Cris Martin’s experienced leadership, combined with The Westport Group’s capabilities and FRP’s tech-integrated approach, continues to secure FRP’s position at the forefront of reshaping the best client-focused insurance solutions.
A Complete Insurance Solutions Ecosystem
Cris Martin, Chief Development Officer, The Westport Group
“There’s a quiet evolution in the insurance space. Most will think I’m referring to Insurtech, but that’s only one of the vehicles to improve the industry’s much outdated client experience. The current evolution in the insurance industry is moving from product sales to holistic client-oriented solutions led by one partner that simplifies and consolidates the client experience.
Whether “client” refers to an individual, a family, or an organization, the modern-day demand is for one partner that will address and manage their complete financial need. If I am an individual working with my trusted financial advisor, I do not want to find and work with an entirely separate organization for my insurance needs. Similarly, if I am a CHRO working with my trusted benefits advisor, I do not want to find and work with multiple providers to address gaps in my employee offerings.
The partner who best supports the client through a holistic approach is most likely to earn their trust and long-term business. That’s why when my longtime colleague, Chris Kristian, EVP & Managing Director at The Westport Group, told me they had joined Foundation Risk Partners, I was intrigued. Working within an organization that understood the value of complete client solutions enabled me to take the right next step in my career. An organization rapidly growing through M&A and diversification of solutions, FRP is leading the current evolution in the insurance space. By harnessing the expertise of diversified advisors and keeping the client’s solutions whole within a consortium of specialty firms, Foundation Risk Partners has created a complete ecosystem for clients.”
Learn more about Cris Martin | Learn more about The Westport Group